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A look at what it takes to create successful mobile apps. If you're feeling overwhelmed by the amount of apps available for your mobile device, you're not alone. There is a combined total of over 4 million apps available in Google and Apple's app stores. So, how do app makers differentiate their offerings in the hopes of rising to the top? The growing trend in successful apps is personalization. Hannah Levenson of Business 2 Community reviews five mobile apps that are using personalization to work with the user to provide the best possible user experience. From the Drippler app that is designed to help you interact better with your smartphone to the Airbnb app that claims it has "personalization at its heart", the success of these apps depends upon how quickly they can evolve to meet their user's specific needs. Supporting Web Links Why mobile app developers may soon be looking for a new job 10 ways mobile apps will change in 2017 The