Music Streaming Services
Millions of people are listening to music via a streaming service. And, there are plenty of choices available. Spotify and Apple are the most popular, but Amazon and Google are contenders too. And now, an early music streaming pioneer is making their move to get back in the game.
Kris Wouk of Digital Trends reports that Pandora is making a change to their newly introduced premium service. The new Pandora Premium costs users $10 per month - but the user response was not quite what Pandora had hoped for. So, they are making some changes. Now anyone can take advantage of Pandora's premium service - for free. What's the catch? You need to watch a 15-second ad before the music kicks in. But, once you've done that, you can listen for as long as you want and it's ad-free, unless you decide to search for something different. Searching for a new song, album, or artist will require you to view another 15-second ad.
Supporting Web Links
- Video: Spotify vs Pandora
- Pandora now lets you search-and-play without having to pay
- Spotify, Apple Music, Amazon, Pandora Could Face Billions In ‘Fast Lane’ Surcharges
- Apple Music Chief Jimmy Iovine Suggests Spotify Is in Trouble
- Video: This Is Pandora's Plan to Make a Comeback Against Spotify and Apple Music
- The Battle For Supremacy In The Music Streaming Space And What It Means For Marketers
- YouTube reportedly plans to take on Spotify with a streaming music service next year
- Music streaming sites benefit indie singers at the expense of top 100 artists
- How Much Speed Do I Need to Stream Music?
- Poll the class to see which music streaming services they use. Do they subscribe to a service or just use the free versions? Do they use more than one service? If so, why?
- Divide the class into small groups and ask each group to select one of the music streaming services to research. Groups should explore all aspects of the service. Is there a free version? A paid version? How extensive is the song library? Are there ads on the site? Are some popular music choices absent from the site? If so, why? Groups should answer these questions, as well as any others that may arise. Each groups should create a presentation to share their findings with the class. At the completion of the presentations, compare and contrast the various services. Is their a service that seems clearly superior to the others? If so, why?
- As an individual project, ask students to locate and explore a smaller, less popular streaming site. What are the advantages and disadvantages of such a site? Students should write a brief synopsis of their findings.